Political Campaign Marketing

Win the digital ground game.

End-to-end political campaign management — social media, WhatsApp groups, bulk voter outreach, narrative content, and on-ground volunteer mobilisation. Trusted by sitting MLAs, MPs, Zilla Parishad members, and local body candidates across Maharashtra.

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Trusted by electoral bodies across:

Maharashtra Vidhan SabhaLok SabhaZP & PanchayatMunicipal Corporation

50,000+

WhatsApp group members mobilised

10 Lac+

voters reached via bulk SMS / voice / WhatsApp

99%

uptime during election peak periods

24/7

war-room support during active campaigns

Who we work with.

Our campaign models adapt to your role in the political ecosystem.

Sitting Politicians

  • +Brand building
  • +Year-round engagement
  • +Constituency communication

Election Candidates

  • +90–180 day campaign sprints
  • +Ground-to-digital integration
  • +Rapid voter mobilization

Political Parties

  • +Multi-candidate coordination
  • +Narrative consistency
  • +War room operations

Our service pillars.

Five core capabilities engineered for campaign victory.

01

Social Media Management

Full-stack social presence across all platforms

Profile optimisation and unified branding
Daily posting schedule with content calendar
Audience engagement and DM management
Event creation and promotion (rallies, public meetings)
Live streaming for speeches, Q&A, rallies
Targeted ad campaigns (geo + demographic + psychographic)
Reels, shorts, and motion graphics
02

WhatsApp Campaign Engine

Precision group-based voter mobilization

Targeted WhatsApp group creation (by region, demographic, community, interest)
Group admin management and moderation
Daily/weekly multimedia content distribution
Voting day reminders and turnout mobilisation
Volunteer-led group networks
Bulk WhatsApp Business API messaging (1200 msg/min)
24/7 group monitoring and crisis management
03

Narrative & Creative Content

Culturally resonant, multilingual storytelling

Marathi + Hindi + English content creation
Festival and occasion creatives (Eid, Gudi Padwa, Mahatma Phule Jayanti, Ambedkar Jayanti, etc.)
Opposition narrative content and counter-messaging
Political poster design and motion graphics
Short-form videos, reels, and campaign ads
Behind-the-scenes content and humanisation
Personal story-driven posts
04

Bulk Voter Outreach

Segmented, data-driven voter communication

Bulk SMS campaigns
Bulk Voice Calls (pre-recorded + text-to-speech)
Bulk WhatsApp via verified API
Segmented messaging by booth, ward, demographic
Voting day reminder blasts
Delivery reports and analytics
05

Voter Research & Survey

Actionable intelligence for campaign decisions

Constituency-wide voter sentiment surveys
Voice-call based opinion polls
Feedback collection forms (online + offline)
Opposition data collection
Booth-level intelligence
Demographic and psychographic mapping
Real-time dashboard with results

Our 4-stage delivery model.

From audit to victory, we deliver in predictable stages.

Stage 1

Audit & Strategy

Week 1

  • Constituency mapping
  • Voter segmentation
  • Opposition analysis
  • Narrative blueprint
Stage 2

Setup & Onboarding

Week 2

  • Profile optimisation
  • Content calendar
  • WhatsApp group creation
  • Team deployment
Stage 3

Campaign Execution

Ongoing

  • Daily content
  • Bulk outreach
  • Ad campaigns
  • War-room monitoring
Stage 4

Election Day & Post-Poll

D-Day

  • Turnout mobilisation
  • Real-time response
  • Post-result narrative management
  • Stakeholder comms

Campaign packages.

Choose the tier that matches your electoral scope and ambition.

STARTER

₹1,50,000

/ month

For: ZP, Panchayat, and Municipal candidates

  • 2 social media platforms (Facebook + Instagram)
  • 30 posts/month + 8 reels/month
  • 5 WhatsApp groups managed
  • Basic content writing (Marathi/Hindi)
  • Monthly analytics report
  • 8/5 support
Book a call
MOST POPULAR

GROWTH

₹4,00,000

/ month

For: MLA candidates, sitting Vidhan Sabha members

  • All 4 platforms (Facebook, Instagram, Twitter/X, YouTube)
  • Unlimited posts and reels
  • 20+ WhatsApp groups managed
  • Professional video production + motion graphics
  • Targeted ad campaigns (Meta + Google)
  • Bulk WhatsApp messaging
  • Narrative content + opposition counter-messaging
  • Local influencer collaboration
  • Daily monitoring + crisis management
  • Weekly reporting
  • 24/7 war-room support
Request Proposal

ENTERPRISE / WAR ROOM

Custom

/ Pricing

For: Lok Sabha candidates, party-level coordination, multi-constituency campaigns

  • Everything in Growth, plus:
  • Dedicated war room with on-ground team
  • Multi-candidate coordination
  • Voter survey + sentiment analysis dashboards
  • Custom CRM for booth-level management
  • Bulk SMS + Voice Call campaigns
  • Custom mobile app for volunteers
  • Real-time crisis response team
Talk to Founder

Bulk voter communication.

Pay per message — scale your outreach on demand.

ServiceMin QuantityValidityRate
Bulk SMS10 Lakh1 Year₹0.12 / SMS
Bulk Voice Calls10 Lakh1 Year₹0.14 / call
Bulk WhatsApp10 Lakh1 Year₹0.16 / message
WhatsApp Business APICustom1 YearSetup + per-msg pricing
Website + Voter App1 siteLifetime + annual hostingQuote on request

Note: All bulk services include user-friendly dashboard, campaign scheduling, segmentation, dynamic content, delivery reports, and data privacy compliance. 100% advance for every service.

Why Durrani Tech for political campaigns.

Six reasons politicians trust us.

Maharashtra-native team

Marathi-first content and cultural nuance in every campaign message

Latur + Pune ground presence

Boots-on-the-ground coordination with local teams and constituencies

6+ years of political campaign experience

7+ years of combined political campaign experience including Adverters merger

War-room infrastructure with 24/7 SLA

Dedicated rapid-response teams during active campaigns with guaranteed uptime

Election Commission compliance baked in

Every campaign adheres to ECI guidelines, MCC norms, and DPDP Act 2023

Verified WhatsApp Business API + bulk SMS DLT compliant

Regulatory-approved channels for voter communication at scale

Compliance & ethics.

Every campaign we run is compliant with Election Commission of India guidelines, MCC norms, IT Act 2000, DPDP Act 2023, TRAI DLT requirements for bulk messaging, and Meta's political advertising disclosure rules. We do not run misinformation campaigns, deepfakes, or unverified attack content. Integrity is non-negotiable.

Frequently asked questions.

Get clarity on our political campaign process and services.

How early should I start my campaign before elections?

We recommend starting 90–180 days before election day for maximum impact. Early campaigns focus on narrative building and baseline voter data collection. Last-minute sprints (30–60 days) are possible but require compressed budgets and higher intensity.

Do you work with all political parties?

We work with candidates and parties across the political spectrum. Our process is non-partisan — we evaluate each engagement based on ECI compliance and our internal values. We do not run misinformation, deepfake, or unverified attack campaigns.

Is your bulk WhatsApp service compliant with Indian regulations?

Yes. We use TRAI-registered bulk messaging providers with DLT (Distributed Ledger Technology) compliance. All WhatsApp messaging is sent through verified business accounts with explicit user consent. Every campaign includes opt-out mechanisms and maintains audit trails for ECI compliance.

Can you create content in Marathi, Hindi, and English?

Yes. Our creative team is primarily Marathi-native with fluency in Hindi and English. We create localized content that resonates with specific constituencies and communities. Festival content, occasion-based messaging, and cultural references are all culturally adapted.

How do you handle crisis or negative narratives?

Our 24/7 war-room team monitors sentiment in real-time across social platforms. When negative narratives emerge, we deploy rapid-response content, factual counter-narratives, and targeted ads within hours. We maintain a crisis playbook specific to your constituency and opposition profile.

Do you provide on-ground support or only digital?

We specialize in digital-to-ground integration. Our volunteer coordination CRM links digital campaigning with on-ground teams. We coordinate with local volunteers, help schedule rallies, and synchronize messaging across digital and ground channels. Full on-ground teams are available for Enterprise engagements.

What is the typical campaign duration?

Short campaigns: 30–60 days (local body, panchayat). Standard campaigns: 90–180 days (MLA, zilla parishad). Long campaigns: 6–12 months (Lok Sabha). We tailor intensity and touchpoints based on your timeline.

How do you measure campaign success?

We track: voter sentiment shifts (via surveys and social listening), engagement rates (shares, comments, message responses), voter reach (unique users reached), campaign efficiency (cost per voter reached), and ultimately, election day turnout and vote share in targeted demographics.

Do I get exclusivity in my constituency?

Exclusivity within a constituency is standard for all engagement levels. You own the campaign narrative and volunteer infrastructure within your electoral area. We do not manage competing candidates or parties in the same constituency.

What happens after the election?

Post-election, we support transition narratives (victory acknowledgment or graceful concession), stakeholder communication, and Victory Fund or Rejection Fund management. For elected officials, we transition into year-round engagement and constituency communication programs.

Every political engagement is protected under a mutual NDA before any conversation begins. Your strategy, voter data, internal polling, and campaign budgets stay confidential — during the campaign and after. We never name a political client publicly without written consent. The case studies on this site are published only with full client approval.

NDA-first engagement
DPDP Act 2023 compliant data handling
ECI & MCC compliance baked in

Your win is the only metric that matters.

Talk to our political campaign team. Confidential consultation, NDA-protected discussion.

Book Strategy Call