PART OF THE DURRANI GROUP
Kshetra Research and Analytics
Political and market research — voter surveys, constituency data and the analytics built on top of them. Field collection and analysis under one roof.
WHAT WE DO
Research that a decision can rest on.
Electoral and commercial research using the same field infrastructure and the same standards of method.
Voter Research & Surveys
Constituency-level opinion polling with documented sampling frames and sample sizes, run by trained field teams rather than crowdsourced volunteers.
Learn moreConstituency Mapping
Booth-level demographic and turnout profiling, so effort is directed at the booths that decide the result rather than spread evenly.
Learn moreSentiment Tracking
Repeat waves through a campaign period, measuring movement rather than a single snapshot — the only way to tell whether messaging is working.
Learn moreMarket Research
Category, brand and pricing studies for commercial clients, using the same field infrastructure built for electoral work.
Learn moreData Analytics
Modelling and segmentation on collected data, delivered as dashboards the campaign or client team can actually operate.
Learn moreCompliance & Ethics
Fieldwork run to ECI guidance where it applies and to DPDP Act 2023 obligations throughout, with consent and retention handled at collection.
Learn moreHOW WE WORK
Method is the product. Everything else is presentation.
01
Sampling frame first
The frame, the sample size and the margin of error are agreed and written down before a single interview happens. A survey whose method is decided afterwards is an opinion with a percentage attached.
02
Trained field teams
Interviews are conducted by supervised enumerators with back-checks on a proportion of responses, because the failure mode of cheap fieldwork is fabricated responses that look perfectly plausible in a spreadsheet.
03
Findings you can act on
Deliverables say what the data supports and, just as importantly, where the sample is too thin to support a conclusion. A report that hedges nothing is a report that is guessing somewhere.
Ready to build what‘s next?
Whether you are exploring a new AI initiative, modernizing legacy infrastructure, or hardening your security posture — let’s start with a conversation.
Request a ProposalOr drop us your email and we will reach out.