From booth to ballot — we run the digital ground game.

Building a digital command centre for the Dharashiv constituency

The Dharashiv constituency campaign began with a digital footprint that was, in practical terms, non-existent. Social media accounts existed on Facebook and Instagram but were updated sporadically — sometimes weeks between posts — with inconsistent branding, no content strategy, and engagement in the low hundreds per post. The opposition was publishing daily across all major platforms and had cultivated a network of local influencers who amplified their messaging without requiring direct campaign expenditure.There was no mechanism for structured two-way voter engagement. Voters with grievances, questions about constituency development projects, or interest in the candidate's policy positions had no formal channel to raise them. This was a significant vulnerability — unaddressed voter concerns were being picked up and amplified by opposition messaging on social media, with no rapid response capability from the campaign to contain them.Decision-makers in the campaign had no data-driven visibility into voter priorities, sentiment trends, or which issues were gaining traction in specific booths or wards. Campaign strategy was being developed based on anecdotal inputs from local party workers whose proximity to the candidate made them unreliable reporters of grassroots sentiment. The campaign needed intelligence, infrastructure, and reach — all to be built from scratch in six months.